Amid all the chain-store carnage, some smaller merchants are trying to attract shoppers with new concepts, from textbook rentals to made-to-order pants. Some are online only, and others have bricks. But all are finding success and growth in a bruising environment.

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Rented Books and Custom Pants: Clever Newbies Buck Retail’s Downturn originally appeared on DailyFinance on Tue, 12 Oct 2010 11:30:00.

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