Studios, cable and tech companies said they will launch an Entertainment Identifier Registry (EIDR) to track movies and TV shows in the same way that books are coded.
Each media asset, from a full-length movie to a short clip, will receive a unique ID, like an International Standard Book Number (ISBN), Reuters reported. The registry will make it easier for businesses to search, track and report…
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Companies Launch Media Registry to Track Assets originally appeared on DailyFinance on Wed, 27 Oct 2010 09:10:00.
Filed Under: Company News, Technology, Media, Sony, Comcast