For most outfits, it’s marketing 101: Products need to look attractive, sensual and delicious. But some brands have taken the opposite approach. By proudly touting their foul, harsh flavors, they’ve built a loyal base by convincing customers that a yucky flavor can lead to happiness.
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Turning Foul Flavors Into Sweet Success originally appeared on DailyFinance on Sat, 11 Sep 2010 09:00:00.
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