Silicon Valley VC Redpoint Ventures, which is leading the Series A investment round, is convinced that Expensify co-founder David Barrett’s strategy of getting small-biz employees hooked on its expense-report smartphone apps is the key to a huge market.
Continue reading Expensify’s ‘Bottom-Up’ Marketing Approach Gets a $5.7 Million Boost
Expensify’s ‘Bottom-Up’ Marketing Approach Gets a $5.7 Million Boost originally appeared on DailyFinance on Tue, 07 Sep 2010 20:00:00.
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