Borders, the nation’s second-largest book retailer, is trying a new tactic to gain a much-needed sales boost heading into the end of year shopping season: It’s opening 25 “pop-up” shops meant to last only for the holidays, the company announced Tuesday.
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Borders Will Pop Up Temporary Shops for the Holidays originally appeared on DailyFinance on Tue, 28 Sep 2010 16:55:00.
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