Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49…
Soon, the Internet won’t be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for tel…
Congress could be days away from turning down the volume on blaring TV ads.
The Commercial Advertising Loudness Mitigation (CALM) Act would ban TV ads that have a louder volume than the shows they interrupt, The Wall Street Journal said.
Consumers …
Congress could be days away from turning down the volume on blaring TV ads.
The Commercial Advertising Loudness Mitigation (CALM) Act would ban TV ads that have a louder volume than the shows they interrupt, The Wall Street Journal said.
Consumers …
Rupert Murdoch may face opposition from a higher power in his bid to take full control of British satellite TV provider BSkyB.
The Church of England said that it opposes News Corp.’s (NWS) plans for BSkyB, saying that such a deal would allow News Cor…