Oprah Winfrey’s new cable network is commanding some of the highest ad prices on cable, and it justified those rates with its heavily watched debut. Now, OWN will have to prove it can maintain its viewership levels throughout t…
Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49…
A conservative TV watchdog group wants consumers to consider patronizing companies that advertise on family-friendly television shows this shopping season, rather than those that buy commercials on racier programs, but price is…