Oprah Winfrey’s new cable network is commanding some of the highest ad prices on cable, and it justified those rates with its heavily watched debut. Now, OWN will have to prove it can maintain its viewership levels throughout t…
Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49…
Congress could be days away from turning down the volume on blaring TV ads.
The Commercial Advertising Loudness Mitigation (CALM) Act would ban TV ads that have a louder volume than the shows they interrupt, The Wall Street Journal said.
Consumers …