Nielsen Report: Many DVR Viewers Play the Commercials

Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49…

DirecTV Tunes Into Personalized Commercials

Soon, the Internet won’t be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for tel…

LCD Panel Prices Rise on Holiday Demand

Pricing for television and computer screen panels in November rose for the first time in eight months as retailers geared up for what they hope will be improved sales of consumer electronics products for the 2010 holiday season…