Google on Friday announced that it has adjusted its search-engine ranking system to demote so-called “low quality” sites and boost the rankings of sites with original content and substantial analysis.
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Analysts expect the leading Web portal to report a 15% increase in earnings for the second quarter, largely due to cost cutting. Revenues are expected to be flat year-over-year.
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Google’s search engine continues to leave competitors in the dust. According to a new report from ComScore, Google accounted for 66.1% of all U.S. searches in September, up from 65.4% in August, while Yahoo lost market share.
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