New Budweiser Marketing Strategy: Free Beer

Budweiser

Anheuser-Busch InBev (BUD) will hand out free beer in its latest attempt to revive the Budweiser brand.

The brewer will give away samples of the beer to 500,000 people at hip bar and restaurants in the coming weeks, Reuters said.

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The promotion is intended to attract new customers as more Americans start going out to socialize after the recession forced many to stay home.

The company…

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New Budweiser Marketing Strategy: Free Beer originally appeared on DailyFinance on Fri, 24 Sep 2010 07:00:00.

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Darden Restaurants Reports Quarterly EPS of 80 Cents

Darden Restaurants (DRI), owner of brands including Olive Garden and Red Lobster, reported quarterly net earnings from continuing operations of 80 cents per share, up from 67 cents per share a year earlier.

Sales from continuing operations were $1.81 billion in the quarter ended Aug. 29, up 4.2% from a year earlier, the company said in a statement.

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Blended same-restaurant sales for…

Continue reading Darden Restaurants Reports Quarterly EPS of 80 Cents

Darden Restaurants Reports Quarterly EPS of 80 Cents originally appeared on DailyFinance on Wed, 22 Sep 2010 07:06:00.

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