Disney is appointing two co-presidents of Interactive Media Group to fill the shoes of long-time leader Steve Wadsworth, who resigned last month.
Continue reading Disney Appoints Co-Presidents to Run Interactiv…
Conservative books sell — a fact that the traditionally liberal publishing industry has learned to embrace. HarperCollins plans to join publishers Simon & Schuster, Penguin, and Random House with a conservative imprint of its …
If you have any doubt that The Wall Street Journal is fast becoming steeped in the corporate culture of Rupert Murdoch’s News Corp., check these quotations. Like Fox News, it declares victory (prematurely) and expresses contemp…
As American Idol continues to fall flat with viewers, advertisers are flocking to the Super Bowl, which may just turn out to be the Hail Mary pass that Fox Broadcasting needs.
Continue reading Super Bowl Is a S…
News Corp.’s (NWS) Fox Broadcasting has sold more than 90% of its Superbowl advertising time, almost five months ahead of the event.
The broadcaster is charging an average of about $3 million for a 30-second ad, Reuters reported without naming its sources.
The strong sales suggest that advertisers are still wiling to pay top dollar for the chance to reach an audience of 100 million…
Continue reading Fox Broadcasting Has Sold Over 90% of Superbowl Ad Time
Fox Broadcasting Has Sold Over 90% of Superbowl Ad Time originally appeared on DailyFinance on Thu, 16 Sep 2010 06:39:00.
Filed Under: Company News, Economy, Media, News Corp, Retail