This year, for the first time, advertisers have spent more online than they have on print newspaper ads.
Digital-marketing research firm eMarketer said U.S. spending on online ads will reach $25.8 billion in 2010, compared with $22.8 billion on print…
Although many media pundits have declared that newspapers are in a death spiral, group buying may — just may — have an antidote. This business is a perfect fit for the existing newspaper sales force, which has a deep Rolodex …
American Media, publisher of National Enquirer, plans to file for bankruptcy protection in the next two weeks, as it seeks to convert its substantial debt to equity shares in the company.
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Publishers talk about the iPad, Kindle and other tablets as their salvation. New consumer research suggests that view may be well-grounded: Tablet users are devouring more content — and are reconciled to paying.
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There’s nothing newspaper and magazine publishers crave more right now than a straightforward way to sell subscriptions via Apple’s App Store. But Apple’s plan to let them do just that may not do much to help the beleaguered in…