Nielsen Report: Many DVR Viewers Play the Commercials

Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49…

E-Readers Make Great Gifts — but Which One?

In these precious few holiday shopping days left, e-readers make for an easy gift for a wide range of family and friends. So, DailyFinance has assembled a guide to the major e-readers and what each one is best suited for as wel…

DirecTV Tunes Into Personalized Commercials

Soon, the Internet won’t be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for tel…