He’s becoming notably absent these days. Fighting back against more upscale chains, McDonald’s is more focused now on selling profitable coffee drinks and salads — and downplaying its namesake clown, who’s more associated with…
To those outside the publishing industry, the deals that get covered in the press might give the impression that book auctions are as rare as solar eclipses. In fact, they happen with remarkable regularity. But that doesn’t me…
Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn’t mean you’ll necessarily see more commercials per video. Spending will continue to lag behin…
MTV’s Jersey Shore may bring in big numbers on TV. But recent attempts by the program’s stars to become best-selling authors have met with, at best, modest success. And the same goes for other Jersey Shore-related books.
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President Obama has set a goal for the nation — doubling U.S. exports in the next five years — and helping smaller businesses is a big part of his plan. But for advice from the trenches, we’ve interviewed five executives at g…