Shoppers are still being careful with their money and hunting for bargains, but generally positive October sales numbers suggest that consumers are beginning to look beyond the basics.
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Shares of J.C. Penney surged as much as 16% after activist investor Bill Ackman’s Pershing Square Capital Management disclosed that it had purchased a 16.5% stake in the struggling retailer.
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Some merchants adjusted quickly to the “new normal” of penny-pinching shoppers, but others are still struggling with shrinking consumer budgets or headwinds they were fighting before the bottom fell out. Here’s a look at the tw…
September retail sales were stronger than expected, raising hopes for the holiday season. But even with the surprising numbers, most merchants are still cautious and treading carefully around skittish consumers.
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