Frito-Lay Scraps Noisy SunChips Bag

by | Oct 5, 2010 | Towing

Whisper it – Frito-Lay is about to say goodbye to its environmentally-friendly but very noisy SunChips bag.

Eighteen months ago, Frito-Lay, a division of PepsiCo (PEP), made lots of noise about a biodegradable SunChips bag made from plant material.

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Now, after complaints that compared the sound of the bag to everything from a lawn mower to a jet engine, the company is removing the…

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Frito-Lay Scraps Noisy SunChips Bag originally appeared on DailyFinance on Tue, 05 Oct 2010 06:42:00.

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Pepsi, Doritos and Betty White Are Crashing Super Bowl XLV

by | Sep 20, 2010 | Towing

One year after sitting on the Super Bowl advertising sidelines, Pepsi is returning to the gridiron this year with its “Crash the Super Bowl” campaign. And it’s bringing in the some serious star power to encourage consumers to create their own Super Bowl ads: screen legend Betty White.

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Pepsi, Doritos and Betty White Are Crashing Super Bowl XLV originally appeared on DailyFinance on Mon, 20 Sep 2010 15:00:00.

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