Verizon Wireless stores were braced for a crushing wave of customers seeking the newly available Verizon iPhone Thursday. But thanks to a strong pre-order campaign, the crowds were lighter than expected, and happy shoppers got …
U.S. retailers are planning store expansions and increased initiatives to monitor and serve their customers — with a heavy focus on the Web and social media — as they work to accelerate their growth in 2011.
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Knowing customers’ likes and dislikes is about as basic as it gets in retailing. But for years, national department stores got it wrong. More concerned with controlling costs, big retailers focused on sameness. Not anymore.
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