New Budweiser Marketing Strategy: Free Beer

Budweiser

Anheuser-Busch InBev (BUD) will hand out free beer in its latest attempt to revive the Budweiser brand.

The brewer will give away samples of the beer to 500,000 people at hip bar and restaurants in the coming weeks, Reuters said.

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The promotion is intended to attract new customers as more Americans start going out to socialize after the recession forced many to stay home.

The company…

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New Budweiser Marketing Strategy: Free Beer originally appeared on DailyFinance on Fri, 24 Sep 2010 07:00:00.

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Novartis Sells U.S. Rights to Enablex for $400 Million

Novartis (NVS) agreed to sell the U.S. rights to bladder medicine Enablex for $400 million.

Ireland-based Warner Chilcott will take over the marketing, sales and manufacturing of the drug in the United States, Novartis said in a statement. The deal is expected to close by the end of October.

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Novartis may also receive “milestone payments” of as much as $20 million.

In 2005, Novartis…

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Novartis Sells U.S. Rights to Enablex for $400 Million originally appeared on DailyFinance on Fri, 24 Sep 2010 06:46:00.

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Goldline Marketing Practices Under Fire on Capitol Hill

Glenn Beck’s favorite gold company was dragged to Capitol Hill Thursday to answer questions regarding its marketing and sales practices. Goldline, the omnipresent pusher of gold coins in radio and TV ads (and for whom Beck was …