Prospects for reinvigorated growth among brewers have picked up again, partly because sales volume has begun to rebound from last year’s sharp drop. And some pros have singled out Molson Coors as the brewer to bet on.
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Anheuser-Busch InBev (BUD) will hand out free beer in its latest attempt to revive the Budweiser brand.
The brewer will give away samples of the beer to 500,000 people at hip bar and restaurants in the coming weeks, Reuters said.
The promotion is intended to attract new customers as more Americans start going out to socialize after the recession forced many to stay home.
The company…
Continue reading New Budweiser Marketing Strategy: Free Beer
New Budweiser Marketing Strategy: Free Beer originally appeared on DailyFinance on Fri, 24 Sep 2010 07:00:00.
Filed Under: Company News, Anheuser-Busch InBev, Retail