The country’s troubled history with alcohol — particularly Prohibition — had a huge impact on what consumers expect from their alcoholic beverages. The bland, blended spirits that became popular after Prohibition ended are fi…
A new World Health Organization report finds excessive alcohol use results in 2.5 million deaths annually. That’s more than those caused by HIV/AIDS, violence or tuberculosis. The study notes that alcohol is a far bigger danger…
Anheuser-Busch InBev (BUD) will hand out free beer in its latest attempt to revive the Budweiser brand.
The brewer will give away samples of the beer to 500,000 people at hip bar and restaurants in the coming weeks, Reuters said.
The promotion is intended to attract new customers as more Americans start going out to socialize after the recession forced many to stay home.
The company…
Continue reading New Budweiser Marketing Strategy: Free Beer
New Budweiser Marketing Strategy: Free Beer originally appeared on DailyFinance on Fri, 24 Sep 2010 07:00:00.
Filed Under: Company News, Anheuser-Busch InBev, Retail
Australian brewery Foster’s Group said Wednesday that it has received and rejected an unsolicited expression of interest from an international private equity firm to acquire its wine assets, Treasury Wine Estates.
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