ComScore: More Advertising Coming to Online Videos

by | Jan 24, 2011 | Towing

Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn’t mean you’ll necessarily see more commercials per video. Spending will continue to lag behin…

DirecTV Tunes Into Personalized Commercials

by | Dec 20, 2010 | Towing

Soon, the Internet won’t be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for tel…