Glenn Beck’s show still has higher ratings than all of its 5 p.m. cable competitors put together, but it has been losing viewers at an alarming rate. And it’s got fewer — and less prestigious — advertisers than “The Situation…
Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn’t mean you’ll necessarily see more commercials per video. Spending will continue to lag behin…
Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49…
Soon, the Internet won’t be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for tel…
At least in part due to comments made by Jon Stewart at this weekend’s Rally To Restore Sanity And/Or Fear, MSNBC host Keith Olbermann announced he was suspending his show’s well-known “Worst Person in the World” segment indefi…