Glenn Beck’s show still has higher ratings than all of its 5 p.m. cable competitors put together, but it has been losing viewers at an alarming rate. And it’s got fewer — and less prestigious — advertisers than “The Situation…
Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn’t mean you’ll necessarily see more commercials per video. Spending will continue to lag behin…
Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49…
Soon, the Internet won’t be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for tel…
American Media, publisher of National Enquirer, plans to file for bankruptcy protection in the next two weeks, as it seeks to convert its substantial debt to equity shares in the company.
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