Tag: advertising
Do Early Peeks at Super Bowl Ads Pay Off?
by Aimee Picchi on Jan.21, 2011, under Towing
It used to be all about surprising game-day viewers with knock-out ads and creating buzz after the final whistle. But lately more advertisers are posting commercials online ahead of the game, trying to build early buzz instead. Which strategy works better? At risk is a tidy sum.
Continue reading Do Early Peeks at Super Bowl Ads Pay Off?
Do Early Peeks at Super Bowl Ads Pay Off? originally appeared on DailyFinance on Fri, 21 Jan 2011 11:00:00.
Filed Under: Company News, Media, Pepsico, Apple
Oprah’s OWN Debuts Strong — but Can it Keep Delivering for Advertisers?
by Aimee Picchi on Jan.06, 2011, under Towing
Oprah Winfrey’s new cable network is commanding some of the highest ad prices on cable, and it justified those rates with its heavily watched debut. Now, OWN will have to prove it can maintain its viewership levels throughout the year.
Continue reading Oprah’s OWN Debuts Strong — but Can it Keep Delivering for Advertisers?
Oprah’s OWN Debuts Strong — but Can it Keep Delivering for Advertisers? originally appeared on DailyFinance on Thu, 06 Jan 2011 15:45:00.
Filed Under: Company News, People, Media, Procter & Gamble
A Judge Snuffs Out New York City’s Gruesome Antismoking Ads
by Abigail Field on Dec.30, 2010, under Towing
A New York City health code regulation set to go into effect on Jan. 1 would have added some disturbing images to the Big Apple’s glittering background of advertising: Hideously accurate ads depicting the results of smoking. But a federal judge this week killed the city’s anti-smoking campaign before it could begin.
Continue reading A Judge Snuffs Out New York City’s Gruesome Antismoking Ads
A Judge Snuffs Out New York City’s Gruesome Antismoking Ads originally appeared on DailyFinance on Thu, 30 Dec 2010 12:25:00.
Filed Under: People, Health Care
Nielsen Report: Many DVR Viewers Play the Commercials
by Danny King on Dec.21, 2010, under Towing
Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49-year-old age group watch the commercials, which boosts ratings, Nielsen says.
Continue reading Nielsen Report: Many DVR Viewers Play the Commercials
Nielsen Report: Many DVR Viewers Play the Commercials originally appeared on DailyFinance on Tue, 21 Dec 2010 20:00:00.
Filed Under: Technology, Media
DirecTV Tunes Into Personalized Commercials
by Dawn Kawamoto on Dec.20, 2010, under Towing
Soon, the Internet won’t be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for television. Can it bring the scope of TV to highly targeted ads?
Continue reading DirecTV Tunes Into Personalized Commercials
DirecTV Tunes Into Personalized Commercials originally appeared on DailyFinance on Mon, 20 Dec 2010 20:00:00.
Filed Under: Technology, Media, Google , Yahoo
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