Fox Lake Towing and Recovery

Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn’t mean you’ll necessarily see more commercials per video. Spending will continue to lag behind the huge growth in online videos, according to ComScore.

Continue reading ComScore: More Advertising Coming to Online Videos

ComScore: More Advertising Coming to Online Videos originally appeared on DailyFinance on Mon, 24 Jan 2011 19:30:00.

Filed Under: Technology, Media, Google , Yahoo

Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49-year-old age group watch the commercials, which boosts ratings, Nielsen says.

Continue reading Nielsen Report: Many DVR Viewers Play the Commercials

Nielsen Report: Many DVR Viewers Play the Commercials originally appeared on DailyFinance on Tue, 21 Dec 2010 20:00:00.

Filed Under: Technology, Media

Soon, the Internet won’t be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for television. Can it bring the scope of TV to highly targeted ads?

Continue reading DirecTV Tunes Into Personalized Commercials

DirecTV Tunes Into Personalized Commercials originally appeared on DailyFinance on Mon, 20 Dec 2010 20:00:00.

Filed Under: Technology, Media, Google , Yahoo

American Media, publisher of National Enquirer, plans to file for bankruptcy protection in the next two weeks, as it seeks to convert its substantial debt to equity shares in the company.

Continue reading Parent of ‘National Enquirer’ to File for Bankruptcy

Parent of ‘National Enquirer’ to File for Bankruptcy originally appeared on DailyFinance on Mon, 01 Nov 2010 12:25:00.

Filed Under: Company News, Media

News Corp.’s (NWS) Fox Broadcasting has sold more than 90% of its Superbowl advertising time, almost five months ahead of the event.

The broadcaster is charging an average of about $3 million for a 30-second ad, Reuters reported without naming its sources.

The strong sales suggest that advertisers are still wiling to pay top dollar for the chance to reach an audience of 100 million…

Continue reading Fox Broadcasting Has Sold Over 90% of Superbowl Ad Time

Fox Broadcasting Has Sold Over 90% of Superbowl Ad Time originally appeared on DailyFinance on Thu, 16 Sep 2010 06:39:00.

Filed Under: Company News, Economy, Media, News Corp, Retail