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Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn’t mean you’ll necessarily see more commercials per video. Spending will continue to lag behind the huge growth in online videos, according to ComScore.

Continue reading ComScore: More Advertising Coming to Online Videos

ComScore: More Advertising Coming to Online Videos originally appeared on DailyFinance on Mon, 24 Jan 2011 19:30:00.

Filed Under: Technology, Media, Google , Yahoo

Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49-year-old age group watch the commercials, which boosts ratings, Nielsen says.

Continue reading Nielsen Report: Many DVR Viewers Play the Commercials

Nielsen Report: Many DVR Viewers Play the Commercials originally appeared on DailyFinance on Tue, 21 Dec 2010 20:00:00.

Filed Under: Technology, Media

Soon, the Internet won’t be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for television. Can it bring the scope of TV to highly targeted ads?

Continue reading DirecTV Tunes Into Personalized Commercials

DirecTV Tunes Into Personalized Commercials originally appeared on DailyFinance on Mon, 20 Dec 2010 20:00:00.

Filed Under: Technology, Media, Google , Yahoo

With few exceptions, investors should run screaming from any stock quoted on the Pink Sheets. But not every over-the-counter stock is a dud. In fact, some of them are top-notch global companies. Here are some major companies listed on the Pink Sheets that are outperforming the S&P 500.

Continue reading Global Giants Hiding on the Pink Sheets

Global Giants Hiding on the Pink Sheets originally appeared on DailyFinance on Sat, 13 Nov 2010 06:30:00.

Filed Under: Investing, Stock Picks, Investing Basics, Currency, Market News, Streetwise

Some of the best reads for investors from around the Web, including posts about the market rising in spite of the Hindenburg Omen, 10 high-yield stocks and signs we’re in a depression instead of a recession.

Continue reading Daily Blogwatch: Five Wrongly Convicted People Who Could’ve Been You

Daily Blogwatch: Five Wrongly Convicted People Who Could’ve Been You originally appeared on DailyFinance on Tue, 14 Sep 2010 08:30:00.

Filed Under: Columns, Economy, Investing, Media, Google , Netflix, Apple, BP