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Pharmaceuticals Look Beyond Medications to Smartphone Apps

by Melly Alazraki on Feb.16, 2011, under Towing

Pharmaceuticals Look Beyond Medications to Smartphone Apps

Pharmaceutical companies looking for fresh sources of profit are increasingly investing in a range of health care innovations that aren’t drugs at all, from smartphone apps and educational websites to social media platforms and wireless devices, reports Ernst & Young.

Continue reading Pharmaceuticals Look Beyond Medications to Smartphone Apps

Pharmaceuticals Look Beyond Medications to Smartphone Apps originally appeared on DailyFinance on Wed, 16 Feb 2011 11:10:00.

Filed Under: Health Care, Pfizer, Qualcomm, Apple, Sanofi Aventis, Merck, GlaxoSmithKline, Novartis, Cisco Systems

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