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Nielsen Report: Many DVR Viewers Play the Commercials

by Danny King on Dec.21, 2010, under Towing

Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49-year-old age group watch the commercials, which boosts ratings, Nielsen says.

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Nielsen Report: Many DVR Viewers Play the Commercials originally appeared on DailyFinance on Tue, 21 Dec 2010 20:00:00.

Filed Under: Technology, Media

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