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DirecTV Tunes Into Personalized Commercials

by Dawn Kawamoto on Dec.20, 2010, under Towing

DirecTV plans to start offering personalized advertising in nearly 10 million homes in August or September, according to The Wall Street Journal.

Soon, the Internet won’t be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for television. Can it bring the scope of TV to highly targeted ads?

Continue reading DirecTV Tunes Into Personalized Commercials

DirecTV Tunes Into Personalized Commercials originally appeared on DailyFinance on Mon, 20 Dec 2010 20:00:00.

Filed Under: Technology, Media, Google , Yahoo

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